Whether you already own a website or not, if you don’t have search engine optimization (SEO), your online business will not be able to realize its full profit potential. With some SEO basics, anybody can implement and see real results, no major technical experience or expertise needed.
Why Search Engine Optimization is Critical to Your Online Business
The more your site is centered on SEO, the more Google pays attention, so the ranking of search engines will be higher. This matters because it’s important for people to see your business when they enter search keywords related to your business. The likelier they are to see it, the more likely they are to click and send it to your landing page, which includes links to major websites and e-commerce drop shipping website.
This is a person who actively searches for this information for free traffic, making them more likely to take action, whether it’s sign up for your email list or actually purchasing a product.
This type of traffic is usually more powerful and valuable than paid advertising, such as pay-per-click or banner ads. With this in mind, according to the industry watch index, at least 64% of website traffic comes from SEO jobs, called “organic” traffic. Jupiter Research said it accounted for 81%. It’s also worth noting that people who come to your site as organic traffic generated by search engine optimization tend to have higher lifetime value than those who enter through paid advertising (because they spend more money on paid advertising).
Statistics show that less than 5% of searchers are beyond the first page of Google search. According to a study in the Advanced Network Rankings, 67 percent of the clicks go to the first five results, with #1 Spot’s click-through rate being only 30%.
So how can attract Google’s attention and increase all of these benefits? Fortunately, you can implement some fairly simple fixes to make your site friendly to Google.
SEO Basics: Making Google Happy and Web Surfers
Remember back in the early days of the web, when folks simply included a long list of words related to their niche at the bottom of their home page? These things don’t work, and they are not good shots.
So we know that Google is very smart. Content marketing can be a good strategy for your search engine optimization, but it must be done correctly.
Google is now focused on useful content, consistently added, and related to people searching for content, such as blog posts, articles and videos. Before they recommend your site to users, they want to know that you have real advice, important information, and a more immersive experience to provide interested people with your niche.
Take care to fill out the meta description for your webpage. The meta description is a very short website description, ideally including at least one keyword that appears under the link in the search results. A good meta description is not a big SEO impact, but it may help to convince readers to click to find more.
An important factor to remember is that even if you work hard to make your site friendly to Google, real people will read your content. If the messages you try to communicate don’t touch them in some way, they won’t return. This affects your business and search rankings, so you can tailor your content to the consumer’s insight, even if you build it for Google friendliness.
In addition to high quality content, your SEO work should also include work done in your “backstage”. For example, internal links are important. Your website should have a lot of useful content on related topic that should be linked between different pages. This will allow visitors to stay on your site for a longer period of time, showing Google whether your site is useful. Crucially, this also allows Google to browse more pages of your site.
Keywords must be naturally included in your content, but they can’t seem forced. You should have a short, compelling title with a keyword and at least one keyword should appear in your title tag (shown as a highlighted blue clickable link on the Google results page and the text is very short). Finally, keywords should be included at least once near the top of your webpage within the content, and then sprinkled throughout the rest of the page, including variations.
If you include photos or images on your site (you should definitely do this), add an “alternative text” that describes the content of the image. Google can’t “see” the photo, but it does read the alternate text. This will increase the chances of your image being displayed in Google Image Search results.
These strategies combine to help you build authority in your niche market and force other sites to link to your own. The more links your site get, the better ancillary exposure will get, further improving your SEO.
SEO Basics: Finding The Right Keywords
After resolving the importance of keywords, let’s narrow down and find the right keywords for your site. They can’t just be pulled from out of the blue, and if you optimize for the wrong keywords, even if they are related to your niche, all efforts will be for naught. Understanding how people search for information is not just about searching for keywords for your site, but also blog posts and other content.
Keyword planning tools will play an important role in helping to research the right keywords to optimize your website. Google has an excellent planner tool. Of all the SEO basics, this is probably the best place to start, as having the right keywords will guide all your other optimization efforts.
Suppose let us say that your niche is yoga. The keyword “Yoga Beginners” can only perform 1,000 to 10,000 searches per month in the United States, but “beginner yoga” has 10,000 to 100,000 times. Can you see the keywords you should optimize?
Another example: If you are providing treatment for back pain, search for the term “low back pain relief” with 10,000 to 100,000 searches per month, but “back pain treatment” is only 1,000 to 10,000 times.
This is two great examples of how people search for information and products in each niche. The keywords you choose for SEO work should reflect similar industry-related search terms.
The Only SEO Constant Is The Change
Please note that making your site friendly to Google is not a one-time task. It’s important to create and publish useful content consistently, because Google always “builds a better mousetrap” by crawling the page and adjusting its page rank algorithm to update the results page.
Now, “Tricks” getting a high page rank may not work in a few months, but sticking to the SEO basics knowledge shared in this article will provide a solid foundation for an optimized website and make Google feel happy too. Websites ranked higher on the Google search results page will send more visitors to your site in your way, which will be very beneficial to the business.
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